• Ween customers off the discount addiction
  
• Stop beating up the sales force for pleasure and alleged profit
  
• Start innovating like Apple, activate your customers like Virgin and procreate a new way of defining, communicating and capturing value like no one else including your competitors
  

• Build a world class best practice pricing capability like leading Fortune 500s such as General Electric, DuPont, Parker Hannefin and Caterpillar.
  
• Create amazing busines stories of change, innovation and profitbale growth
  

• Do we have a pressing need to improve pricing and profitability?
  
• Do we have the intellectual property, techniques and process to improve pricing ?
  
• Do we have the time, resources and skills to do this ourselves?
  
• Do we trust a 3^rd party like Pricing Insight to help us?
  
• Do we trust ourselves to initiate a pricing and revenue optimisation project and see it through?
  

1. Acceleration = Force / Mass ( our progress is dependent on the IP and resource we apply to the size the busines we are going to optimise)
   
2. An object will remain stationary unless acted upon by another force ( we need to take massive action to overcome intertia and generate momentum)
   
3. For every action there is an equal and opposite reaction ( we need to have a better alternative soltuion to replace the existing reality)

• Develop and publish your pricing strategy
• Transform your business from cost plus to a value based pricing management system
• Design and build a value based account planning and contract negotiation program
• Develop your pricing increase strategy for product service revaluation, cost recovery and margin expansion
• New product development pricing strategy
• Competitor price intelligence and value experience mapping

• Develop the organisational management structure and job descriptions for pricing excellence
• Executive search placement coach and mentor programs
• Build the right pricing architecture to manage pricing
• Optimisation of list price and discount structures for margin expansion

• Analysis and establishment of customer pricing levels and pricing bandwidths
• Develop discount tactics menus to optimise volume, revenue and gross margin
• Build contract mechanics and rebate programs to maximise share of wallet and margin
• Design and publish the pricing management schedule for daily, weekly and monthly initiatives
• Work with your sales teams to undertake customer contract design and negotiation

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