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PRICING RESEARCH
What price levels optimise profitability for our products & services?
What do our competitors charge for equivalent products and services?
What do our channel partners and end user customers value?
VALUE BASED PRICING RESEARCH
Pricing Insight can be commissioned to undertake primary field research to determine how much your trade partners and consumers are willing to pay for your products. This will enable you to set optimal price points (and discounts) to all customer segments and channels to market
We conduct our research using indepth and advanced Value Based Pricing methodologies so your company is equipped with accurate and insightful information. These methodologies and approaches are adapted to meet our clients' needs, as we service in a wide range of industries, including: Industrials, building materials, chemicals, construction, engineering, FMCG, steel, tourism, agriculture and more. We are also currently investing our resources to develop pricing knowledge in a number of other fields and conditions
PRICING RESEARCH METHODOLOGY Pricing Research
Approach
| - Traditional price testing approaches focus on what consumers will pay
for tangible features of a product, typically in an artificial lab environment.
This focus ignores the essential factor, the customer's true willingness to pay
- Pricing Insight has developed a Value Based Pricing approach that maps the
'value-in-use' (ViU) and 'value-at-risk' (VaR) product profile for each customer
segment to determine the optimal go-to-market strategy
- The ViU and VaR factors assess a range of criteria including: usage, consumption,
occasion, product/service performance expectation and the opportunity costs
of failure
| Research Analytics
| We conduct sophisticated field research and analytics involving:
- Quantitative data assessments
- Qualitative scoping interviews
- Focus groups
- Observational research
- Profit and elasticity modelling
| Strategic Pricing
Report
| - All pricing research reports include key findings and outcomes, detailed insights and
recommendations to move forward with your pricing initiative
- We can discuss your existing target markets, new markets and potential new pricing
strategies using these findings, as well as developing a detailed strategic pricing plan
to generate new outcomes
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For further inquiries into Pricing Insight's Field Research and Analytics, please contact us on:
+61 2 9973 4099
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