VALUE BASED PRICING STRATEGIES COURSE
The demand for experienced and educated pricing professionals continues to grow. The GM of Pricing Strategy role described below is an extract from a recently advertised role (January 2013).
“As the General Manager of Pricing Strategy, you will support global pricing excellence through the development of price elasticity models and other technically rigorous analytical tools. Your key duties will include:
• Development and implementation of pricing tools
• Provide promotional pricing insights globally
• Project based analytical and reporting support to operational businesses
• Support the ongoing development of a consistent global pricing strategy
• Educate and influence business outcomes through pricing subject matter expertise”
The demand for sophisticated pricing expertise requires real world experience that is often hard to obtain. The Value Based Pricing program contains real world techniques and methods that will accelerate your pricing expertise and give you a clear understanding and direction to develop your career.
WHO WILL BENEFIT FROM THIS COURSE?
If you are the CEO the pricing course will allow you to develop key strategic ideas to give to your executive team to implement.
If you are the GM of Sales / Marketing the pricing course will provide you a series of margin improvement opportunities that can realised through more effective approaches to product/ service pricing or sales negotiation techniques based on value to maintain your prices and win new business at higher margins.
If you are a commercial manager/ analyst with pricing responsibilities you will be able to implement techniques to analyse pricing and margins. The pricing course contains a series of strategic pricing frameworks that will enable you to develop a plan to manage pricing at an operational level, build pricing structures such as pricelists and toolsets and importantly develop the strategic business case to invest in pricing for best practice.
12 MONTHS COACH & MENTOR SUPPORT
The course is supported by mentor and Q&A support for 12 months.
Course users are able to email questions and receive answer to questions on the course and broad frequently asked pricing questions. For those wishing to obtain accreditation Pricing Insight has an online examination that will be marked and certified by our expert team. A certificate of completion and a grade is issued upon completion and marking of the exam.
CAREER & HEADHUNTING
Pricing Insight is frequently approached by large corporations looking for experienced a qualified pricing executives. You may have heard that 50% of jobs are not advertised. In the pricing field this is very true, as networks and personal recommendation play a large role is securing a position in this hidden jobs economy.
As a key benefit and service to our alumni and network members of the Pricing Insight Global network (see linked in for details) we have placed a number of our network into these roles with great success.
Whilst it is not essential to have complete the Value Based Pricing course to become a member of the alumni, it does provide a guarantee of level of knowledge that few in the pricing profession have and sets candidates apart.
If you are individual working for a large corporation you may wish to have the course fees funded by your employer, or alternatively book an in house workshop for your team to provide them with a common value based pricing language. This common language allows you to accelerate your pricing initiatives by generating understanding, buy in and commitment from senior management to invest in pricing.
Please call +61 2 9091 0226 or email firstname.lastname@example.org to find out more about the course, obtaining an assessment of your pricing skills and / or market worth, or to place your order and receive your comprehensive course folder within 2-3 working days via express post.
Your pricing course is a high quality 250 page compendium with detailed notes. Your workbook purchase also comes with a 12 month subscription to Virtual Pricing Manager that allows you live and real time access to course support
HOW TO BUY
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