Learn how to use Value Based Pricing to optimise gross margins and drive earnings growth. Obtain practical techniques and tools to build a strategic pricing capability in the next 90 days. Build your professional skill set to address the demand for pricing experience across all industries
THE PROGRAM
Value Based Pricing Strategies is designed for executives in Sales, Marketing and Finance to improve pricing capability within their business. The course consists of key pricing insights, ideas and frameworks underpinned by: - Interactive sessions between you and your colleagues - Practical short task applications - Case study practical sessions - Classic pricing issues evaluated - Company and industry diagnostics and benchmarking - Comprehensive 250 page course workbook with detailed notes, slides, process maps and tools
Workbook Features
A comprehensive 250 page workshop style program with detailed case study examples, graphically designed frameworks, detailed notes and worked examples for every concept.
Real world industry pricing secrets and a unique pricing framework that provides you with a design blueprint to fix pricing in your business now.
Access to an email and phone help line to assist you in developing your pricing project initiatives. Access to a pricing expert for just 0.5% of what you would have to pay at commercial rates.
Workbook Benefits
Learn the techniques that generate margin enhancements now and get pricing fixed up in your business within 90-180 days.
Provide your team with a common language and skill set to address the pricing challenges faced by your business
Be the pricing thought leader across your business and leverage your career opportunities with this powerful and transferrable skill set.
Workbook Value
Generate up to 2 percentage points of additional gross margin. For every $100M in revenue this represents 2.0 Million in Earnings Before Interest and Tax (EBIT).
This economic value is achieved via:
- Getting the product / service pricing architecture and discount structures correctly established. - Leveraging rebate based trading agreements and contracts to ensure rebates are migrated from passive to active rebate mechanisms. - Driving volume to value price negotiations across all lines of business in spot markets using structured tactics menus. Make efficient use of your company resources - save salary time by allowing the sales force to focus on selling and customer retention, not waste time working through complex rules and policies or having to improvise with ad hoc spreadsheet pricing models. - Make high impact pricing decisions that are financially robust and sustainable to maximise gross margins over the business cycle. Ensure consistency across channels, markets and product to your valuable customer base. - Pricing becomes a is strategic capability within your business and build your company’s credibility to reduce the negotiation pressure that plagues companies with a weak pricing capability.
Make pricing a strategic asset for you and your business - order online on this page or call Australia +61 2 9091 0226 to place your order by phone.
