Laminex Case Study: A$6m–10m EBIT Opportunity

Case study summary

Pricing Insight worked with Laminex to investigate inconsistent pricing, discount drift and commercial capability gaps. The engagement account identifies A$6m–10m of EBIT improvement potential and describes practical tools and governance designs to support better execution.

Results at a glance

Client: Laminex.
Status: Identified opportunity.
EBIT potential: A$6m–10m.
Outputs: Capability findings, education, margin simulations, value tools and authority designs.
Override reduction: 40–60% forecast, not measured.

Client context

Laminex’s current website describes laminates, cabinetry, wood panelling and acrylic surfaces for residential and commercial settings. Its manufacturing information distinguishes high-pressure laminate, decorated MDF and raw board. Those differences make range and application important to pricing decisions.

What pricing challenge did Laminex face?

Historical cost-plus practices, uneven discounts and scattered approvals weakened the relationship between product value and the price received. Teams lacked a consistent approach to explaining value, judging exceptions and understanding margin consequences.

What did Pricing Insight do?

Pricing Insight assessed capability, compared functional views and worked with leaders to prioritise issues. The work included commercial workshops, pricing education, margin simulations, customer-value tools and designs for clearer discount authority.

What changed or was identified?

The source identifies A$6m–10m in EBIT potential and separately reports improved technical quiz performance. The expected reduction in overrides is a forecast, not an achieved operational result.

How was the opportunity measured?

The public account does not disclose the full financial model, exact assessment dates or an independently validated realised result. Quiz changes and governance designs do not establish realised EBIT. Current company information is context, not evidence of the historical project scope.

Pricing Insight Periodic Table: relevant capabilities

List price alignment (Lp), Price corridors and exceptions (Co), and Commercial capability and training (Cc) explain the work retrospectively using the current framework.

Lessons for similar businesses

Match pricing methods to product and customer differences. Give teams usable tools and clear exception rules, then measure the financial effect against an agreed baseline rather than treating training results as profit.