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Frequently asked questions

Common questions from executives considering a pricing engagement.

How long has Pricing Insight been operating?

Pricing Insight was founded in Sydney in 2007 by Ron Wood, who has 30 years of experience in pricing. The firm has completed more than 160 client engagements and trained more than 5,000 executives.

Which industries do you work with?

Building materials, wholesale and distribution, fast-moving consumer goods, capital equipment and business outsourcing services, among others. Most of our work is with business-to-business organisations.

Do you have case studies of past engagements?

Yes. Selected client case studies are published on our Case Studies page.

What services does Pricing Insight provide?

Three core engagements, supported by three capability programs. The core engagements are the 9PE Pricing Diagnostic & Quick Wins, which sizes margin leakage and delivers ranked quick wins in 8 to 12 weeks; Project Blackbird, an algorithmic price optimisation engagement; and Pricing Capability & Governance, which embeds the roles, rules and KPIs that keep prices in place. These are supported by the Pricing Masterclass (12-week program), Sales & Negotiation Workshops, and Keynotes on Strategic Pricing, delivered with Pricing University.

Let’s work together

Whether you're ready to optimise your pricing or want to explore what's possible, we'd love to hear from you.

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