How Does Your Pricing Strategy Benchmark Against Industry Best Practices?

For most $100M+ businesses, pricing is the most powerful yet least optimised profit lever. Over 80% of companies operate without a structured pricing framework, leading to:

• Margin erosion due to inconsistent pricing and discounting practices.
• Lost revenue opportunities from misaligned customer pricing.
• Operational inefficiencies that slow pricing adjustments.
• Lack of visibility into pricing performance and competitive positioning.

The Pricing Strategy & Operations Diagnostic & Quick Wins Program is a data-driven benchmarking tool designed to:

• Assess your current pricing capability and identify gaps in structure, execution, and governance.
• Compare performance against industry best practices to pinpoint areas of improvement.
• Provide a roadmap for quick-win improvements, enabling $2M–$7M in additional EBITDA per $100M in revenue.

The process is completed in 12 weeks and provides objective, data-backed insights supporting informed decision-making.

Who should participate?

Anyone in the organisation that influences pricing strategy, tactics or operation within the organisation.

What commitment from my team is needed?

Just one hour for most respondents and an additional hour for between 10-20% of selected respondents to undertake face-to-face interviews.

What data needs to be supplied?

We require 2 years of sales data at SKU level.

What other commitments or resources are required?

• Key point person to manage interactions and processes with the business.
• Allocation of one day for a strategy workshop with selected participants to validate strategy roadmap and quick wins program.

Benchmark Your Pricing Capability and Unlock New Margin Growth

For most businesses with $100M+ in revenue, pricing is the biggest hidden profit lever—yet few have a structured, data-driven pricing strategy.

The Pricing Strategy & Operations Diagnostic & Quick Wins Program is a comprehensive benchmarking assessment that evaluates your company’s pricing maturity, identifies capability gaps, and provides a clear roadmap for improvement.

What this means for your business:

• Understand where your pricing strategy stands today compared to best practices.
• Identify margin expansion opportunities based on data-driven analysis.
• Develop a roadmap for quick wins and long-term pricing governance.

Pricing Inefficiencies Erode Profitability

Common Pricing Challenges Identified in Benchmarking:

• Lack of structured pricing governance leading to inconsistent decision-making.
• Margin erosion due to excessive discounting and misaligned customer pricing.
• Inefficient pricing operations slowing response to market changes.
• Misalignment between sales, finance, and leadership, reducing execution effectiveness.

The Cost of Inaction:

• Missed EBITDA growth: Unstructured pricing can result in $2M–$7M in lost profit per $100M revenue.
• Competitive disadvantage: Without benchmarking, it’s impossible to know if your pricing strategy is a liability.
• Operational inefficiencies: Pricing teams spend too much time reacting, rather than executing a structured strategy.

The Pricing Strategy & Operations Diagnostic eliminates guesswork and provides a data-driven benchmark to support strategic decision-making.

How It Works

A 12-week program to deliver a strategic pricing roadmap and EBITDA quick wins

Step 1: Diagnostic Assessment (Weeks 1–4)

• Conduct structured surveys and interviews with sales, marketing, finance, and operations teams to assess pricing challenges, execution, and alignment.
• Analyse current pricing structures, governance, and execution frameworks.
• Compare internal pricing performance against industry best practices.
• Identify quick wins and margin improvement opportunities.

Step 2: Roadmap Development (Weeks 5–6)

• Prioritise actionable improvements based on diagnostic findings.
• Standardise pricing processes to improve decision-making.
• Ensure leadership alignment for execution clarity.

Step 3: Team Enablement & Training (Weeks 7–8)

• Equip sales and pricing teams with tools for structured pricing execution.
• Provide visibility into pricing performance using advanced analytics.

Step 4: Implementation & Review (Weeks 9–12)

• Deploy quick-win initiatives with minimal business disruption.
• Track impact using real-time margin monitoring.

By the end of this process, your company will have a benchmark-based pricing strategy and a series of quick win initiatives to generate immediate EBITDA gains.

Real Business Impact: How Pricing Benchmarking Transforms Profitability

Case Study: From Margin Erosion to Pricing Excellence

Industry: Global Manufacturing & Distribution Firm

Challenge:

• The company operated without a structured pricing strategy, leading to inconsistent discounting and declining margins.
• Sales, finance, and leadership had no unified pricing governance, causing misalignment in decision-making.
• The business struggled to implement effective price adjustments without losing customers.

Solution:

• Conducted a data-driven diagnostic to benchmark pricing performance against industry best practices.
• Identified $5.2M in potential margin expansion across key product lines.
• Implemented a structured pricing governance framework, enabling better price control and leadership alignment.

Results:

• Pricing discount incidences reduced by 20%
• 175bps margin expansion
• 14% increase in gross margins within six months.
• EBITDA growth of $4.3M in Year 1.

Is Your Pricing Strategy a Competitive Advantage—or a Hidden Weakness?

For most businesses, pricing is a high impact but under-optimised profit lever. The Pricing Strategy & Operations Diagnostic Program provides a clear benchmark of where you stand, where you can improve, and what quick wins can drive immediate EBITDA growth.

What You’ll Gain:

• A data-backed assessment of your pricing structure, governance, and execution.
• A clear roadmap to capture untapped margin and drive sustainable profit growth.
• The ability to benchmark your performance against industry leaders and close the gaps.

Next Steps: Book a Pricing Diagnostic Assessment

Identify and capture the margin opportunities available within your business.

Book a 15-minute consultation to discuss your current pricing strategy and explore how a structured diagnostic can improve profitability.

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