We Help You Take Control of Pricing and Profitability
Pricing Insight is a B2B pricing strategy consultancy based in Sydney, Australia, founded in 2007 by Ron Wood. It draws on 30 years of pricing strategy experience, working with clients across a wide range of industries.
Meet Ron Wood
Ron Wood stands as one of Australia's foremost authorities on pricing strategy, with a career spanning 30 years dedicated to enhancing profitability for organisations across diverse sectors. As the Founder and Managing Director of Pricing Insight, established in 2007, he has worked with more than 160 clients, including ASX-listed entities, Fortune 500 firms and private equity-backed businesses. His expertise encompasses industries such as manufacturing, financial services, construction, capital equipment, metals, retail FMCG, air freight, tourism and agriculture.
With 30 years in pricing and more than 5,000 senior executives trained, Ron helps organisations implement practical pricing strategies that drive measurable results. His client base spans industries like manufacturing, financial services, retail, construction, capital equipment, and more across Australia, New Zealand, South East Asia, India, the United States and the United Kingdom.
Ron partners with C-level leaders and commercial teams to deliver pricing solutions that expand margins and drive profitable growth.
Professional Background
Ron Wood is one of Australia's most experienced pricing experts and pricing strategy consultants, with 30 years in the discipline. He was headhunted by several ASX-listed and Fortune 500 companies to establish their pricing functions at a time when pricing was still a relatively new corporate discipline. Since founding Pricing Insight in 2007, he has worked with more than 160 clients across Australia, New Zealand, South East Asia, India, the United States and the United Kingdom, and has trained more than 5,000 senior executives.
Experience
Ron began his career in price analytics at an ASX-listed FMCG company. Through detailed analysis of sales data, he identified the statistical relationships between price, volume and profitability. This allowed the business to forecast sales and profit with high confidence and to move away from reactive, competitor-led pricing. The approach was rolled out across the business and became the basis of Pricing Insight's method.
Clients and sectors
His clients include ASX-listed companies, Fortune 500 multinationals and private equity-backed businesses across Australia, New Zealand, South East Asia, India and the United States. He has worked in manufacturing, building materials, metals, construction, capital equipment, distribution, retail and FMCG, healthcare and medical devices, financial services, air freight, tourism and agriculture. Organisations he has advised include Bunzl, Toll Group, Laminex, Stramit, InfraBuild, Tradelink, Mitre 10, Boston Scientific, Stryker, Sigma Healthcare, Ricoh, Super Retail Group and Arnott's.
Results
Clients typically achieve margin improvements of 200 to 900 basis points within 12 months of implementation. One example is Bunzl, which replaced cost-plus pricing across 18,000 SKUs and lifted gross margin by 800 basis points on targeted SKUs, worth A$5.7 million in EBIT, while keeping 98.3 per cent of its customers.
Executive education
Ron was the first Australian to write a dedicated course on value-based pricing, which became the Pricing Masterclass executive program. He has trained more than 5,000 senior executives and has taught pricing strategy in 15 countries. In 2020 he launched Pricing University, an online platform that builds pricing and value skills in commercial teams.
Areas of expertise
Pricing strategy, value-based pricing, price optimisation by SKU and customer, pricing diagnostics, discount and price-execution control, pricing governance, sales and negotiation training, and pricing due diligence and 100-day plans for private equity.
Proven Pricing Results. Delivered Simply.
Clients typically lift margin by 200 to 900 basis points within 12 months of implementation, worth A$2m to A$9m of EBIT for every A$100m of revenue.
Explore Services
We Help Teams Build Margin and Confidence
Our mission is to help your teams price with clarity, defend value, and improve margin outcomes — without relying on volume or discounting to win business.
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Whether you're ready to optimise your pricing or want to explore what's possible, we'd love to hear from you.