Meet Ron Wood

Ron Wood stands as one of Australia's foremost authorities on pricing strategy, with a career spanning over 25 years dedicated to enhancing profitability for organisations across diverse sectors. As the Founder and Managing Director of Pricing Insight, established in 2007, he has collaborated with more than 100 companies, including ASX-listed entities, Fortune 500 firms, and private equity - backed businesses. His expertise encompasses industries such as manufacturing, financial services, construction, capital equipment, metals, retail FMCG, air freight, tourism, and agriculture.

Ron’s journey into pricing began during his tenure in price analytics at an ASX-listed FMCG company. There, he identified that reactive pricing strategies, often based on competitor actions, led to margin erosion and missed earnings targets. Through extensive data analysis, he uncovered statistical relationships between price, volume, and profitability, enabling predictive sales and profitability modelling with high confidence. This breakthrough was scaled across the business, transforming its pricing approach.

Recognising the need for a value-based culture, Ron founded Pricing Insight to provide practical solutions to real-world pricing challenges. He became the first person to teach value-based pricing in Australia, developing the Pricing Masterclass
executive training program. To date, he has educated over 5,000 senior executives, equipping them with the skills to implement value-based pricing techniques and margin enhancement strategies.

Ron’s consulting approach is hands - on, and results driven. He has devised unique, internationally recognised programs that assist executives in addressing pricing challenges pragmatically. His work has led to significant financial improvements for clients, such as a $5.0 million EBIT increase for Arnott’s within 12 months on $100 million in revenues, and a $2.7 million profit uplift for Stryker on $40 million in revenues.

Clients commend Ron for his strategic insight and innovative problem-solving. Gary Allanson, President at Pepsi-Cola Bottlers Association and former National Sales Director at Campbell Arnotts, described Ron as “an exceptional strategist, analyst and designer of powerful financial models &  forecasting tools,” noting that his work saved Arnott’s Biscuit millions of dollars.

Beyond consulting, Ron is a sought-after keynote speaker, regularly presenting at forums such as the International CEO Forum, International CFO Forum, American Chamber of Commerce, and the Chartered Institute of Procurement & Supply.

In 2020, he launched Pricing University, an online platform developed after teaching pricing strategy to over 2,500 executives in more than ten countries. This initiative aims to build fluency in pricing and value, empowering teams worldwide to make more profitable pricing decisions.

Ron Wood’s career reflects a commitment to transforming pricing from a reactive function into a strategic asset. His blend of analytical rigour, practical application, and educational outreach has solidified his reputation as a leading expert in pricing strategy.