Stramit: A$4m–7.5m annual EBIT opportunity

Case study summary

Pricing Insight assessed pricing practices at Stramit and identified A$4m–7.5m of annual EBIT opportunity through improved execution, discount control and escalation rules.

Results at a glance

• Status: Identified annual opportunity, not realised earnings.
• Financial potential: A$4m–7.5m annually.
• Outputs: Diagnostic findings, playbooks, approval designs and education.

Client context

Stramit’s current website describes roll-formed steel building products and a national delivery network. Roofing, walling and structural products create different quoting and delivery requirements. This current context is separate from historical engagement evidence.

What pricing challenge did Stramit face?

Branch discretion, quote variability and broad price changes weakened discount discipline and cost recovery.

What did Pricing Insight do?

Capability assessment and workshops mapped risks across strategy, people and structures. The work developed pricing playbooks, simulations, authority rules and an improvement roadmap.

What was identified?

The annual EBIT opportunity was estimated at A$4m–7.5m. A 40–60% reduction in overrides was a forecast, not a measured result.

How was the opportunity measured?

No realised financial reconciliation or complete sizing model is publicly disclosed.

Pricing Insight Periodic Table

Relevant capabilities: Quoting speed and tools (Qt), Price increase process (Pi), and Discount authority and controls (Da). This is a retrospective framework mapping, not a measured scorecard.

Lessons and next step

Connect approval rules to quote speed and deal economics. Measure later gains separately from the diagnostic estimate.

Current context: Stramit, reviewed 24 October 2026. Discuss your pricing challenge.