Super Retail Group: up to 50% less ad hoc discounting

Case study summary

Pricing Insight assessed pricing capability across Super Retail Group brands and functions, then developed common tools for markdown economics, promotional evaluation and discount governance.

Results at a glance

• Status: Reported realised operational outcomes.
• Ad hoc discounting: Up to 50% reduction reported.
• Early pilots: 18% improvement in promotional ROI reported.
• Group EBIT gain: Not publicly quantified.

Client context

Super Retail Group’s current website identifies Supercheap Auto, rebel, BCF and Macpac. Their different shopping needs illustrate why shared controls need not mean identical prices and promotions.

What pricing challenge did the group face?

Decentralised tools, markdown practices and campaign planning made economics difficult to compare and governance inconsistent.

What did Pricing Insight do?

Pricing Insight assessed capabilities, mapped risks and developed markdown frameworks, promotional evaluation tools, pricing education and cross-brand workshops.

What changed?

The project account reports less ad hoc discounting and stronger pilot promotional returns. These operational measures are not presented as a quantified group financial result.

How were outcomes measured?

Public material does not disclose pilot sample sizes, exact baselines or ROI formulas.

Pricing Insight Periodic Table

Relevant capabilities: Price modelling (Pm), Review cadence (Rc), and Commercial capability and training (Cc). The mapping is retrospective, not a client scorecard.

Lessons and next step

Use shared definitions and evaluation methods while respecting brand-specific customer needs.

Current context: Super Retail Group, reviewed 24 October 2026. Contact Pricing Insight.