Tradelink: A$10.8m Annualised Margin Opportunity

Case study summary

Pricing Insight assessed Tradelink’s pricing capability and identified A$10.8m of annualised margin improvement opportunity through product-price reviews and stronger execution controls.

Results at a glance

Status: Identified annualised opportunity.
Margin potential: A$10.8m.
Historical project footprint: More than 200 branches, as reported in the engagement account.
Outputs: Pricing designs, authority rules, quote guidance and agreement reviews.

Client context

Tradelink’s current website combines trade plumbing supply with bathroom, kitchen and laundry ranges. Its trade portal exposes account pricing, orders and invoices, while showroom teams support selection. Current information is not substituted for the historical footprint.

What pricing challenge did Tradelink face?

Counter overrides, below-cost lines and inconsistent quote rules weakened national discipline while branches faced local competition.

What did Pricing Insight do?

Pricing Insight assessed capability and reviewed product- and customer-level prices. The work developed price structures, floors, delegated approvals, quote guidance and a national playbook.

What was identified?

A$10.8m is annualised opportunity, not realised benefit. A 40–60% reduction in exceptions is projected.

How was the opportunity measured?

The existing account uses both EBIT potential and margin improvement; this rewrite retains margin until the financial definition is reconciled. The full model and realised reconciliation are not public.